Project 1: Elite TimeNow – Financial Decision Making Simulation (Group Project)
This project involved a team-based simulation managing the financial, HR, and marketing operations of a watch company named Elite TimeNow. The team focused on strategic decision-making over several simulated rounds (Years 3 to 9).
Key Highlights and Outcomes:
- Process: The team held weekly meetings to conduct a comprehensive analysis of the company’s finances, sales performance, HR strategies, and overall operations. Data-driven insights from analytical tables were crucial for tracking, comparing, and predicting sales and demand.
- Decisions: Critical decisions included evaluating employee demands and, at times, replacing managers to maintain high productivity and morale.
- Performance & Lessons Learned:
- The team faced limited success in early rounds due to running out of stock, which caused demand to drop.
- The project revealed that increasing marketing investment directly resulted in higher sales.
- A planned price change for the smart watch model did not significantly impact sales.
- Future Strategy: The primary future strategy was to increase investment in HR to improve product quality and employee morale for the remaining rounds
Project 2: Ecobuild Plc – Capital Investment and Strategy (Individual Report)
This project involved analyzing Ecobuild Plc, a company specializing in sustainable construction projects that expanded into large-scale infrastructure and was seeking capital investment for new equipment. The focus was on evaluating the financial viability and strategic implications of a transport hub project.
Key Financial and Strategic Findings:
- Project Investment: The transport hub project was evaluated with an overall cost of £9,500,000.
- Financial Viability: The project’s economic analysis demonstrated positive outcomes, with both a favorable payback period and a high net profit value.
- Strategic Perspective: The project required evaluating decision-making from both a shareholder (focusing on short-term stock price and profit maximization) and stakeholder (considering long-term ethical and environmental goals) perspective.
- Growth Opportunities: Identified future opportunities for acquisition and merging with other companies that have similar missions to increase Ecobuild’s overall market worth.
- Investor Confidence: The company showed solid growth in the last two years, indicating a promising future for investors.